taking hold - the double bridge

Posters, video, text

Developed at PRAKSIS Oslo in collaboration with Kunstnernes Hus.

Backfire - a fire started deliberately to stop another fire, or as the commonly known "backfire effect": when someone's beliefs get illogically stronger after being challenged by contradictory facts"
[Posters follow the same font and design as the official sign for non-smoking areas of the State of São Paulo.]